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Retail label River Island is popular among the fashionistas for being affordable, trendy and hip. They come right on the top with similar, low costings labels Macy's, H&M and Target. While the others have top models launching their campaigns, River Island for the first time in five years have launched their ad campaign for the fall/winter 2011 collection. With young and aspiring models, and a very talented fashion photographer Ellen Von Unwerth, the campaign showcases trendy shoes, chic mini dresses, peter pan collars, tights, straight pants and handbags and cross body bags. The collection will surely be a hit once it hits stores late this August.


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