Karlie Kloss is announced as the ambassador of Swarovski, and takes over from Australian supermodel Miranda Kerr, who was last seen in the Swarovski Spring/Summer 2016 Campaign.
American model Karlie is a former Victoria's Secret Angel, and was recently named in Forbes as one of the highest paid models in the industry.
Karlie is said to have signed a two year contract with the Austrian jewellery label, and will be seen in its print advertisements from September 2016.
The newly released Swarovski images have Karlie flaunting the crystal trinkets from the label including glittering bracelets, timepieces and necklaces.
Karlie is dressed in contemporary styles for her Swarovski campaign, and wears ensembles ranging from edgy leather jackets to sophisticated cocktail dresses.