Gisele Bundchen Shines in Vivara’s Christmas 2023 Celebration Campaign

Experience the magic of the holidays with Gisele Bundchen in Vivara’s Christmas 2023 ad campaign—where storytelling meets style & sparkle!

As the holiday season draws near, the allure of Vivara's Christmas 2023 advertisements takes center stage, featuring none other than the iconic Gisele Bundchen. In a magical blend of storytelling, style, and dazzling jewelry, the campaign encapsulates the festive spirit and marks Gisele's return after her captivating appearance in the November 2023 collection.

Guided by the creative vision of Giovanni Bianco and captured through the lens of photographer Fernando Tomasz, the campaign unfolds in a series of mesmerizing images. Sepia-tone shots accentuate the timeless elegance of Gisele, adorned in a selection of Vivara's most exquisite jewelry pieces.

From pendant necklaces to dangling earrings and stacked bracelets, each piece harmonizes with the holiday cheer. Renata Correa, the stylist, enhances the visual spectacle by pairing these jewelry masterpieces with chic holiday party dresses. A one-shoulder design and a plunging neckline dress showcase the collection's versatility and alluring appeal. Completing the visual narrative, Henrique Martins, the hair and makeup artist, works his magic on Gisele's signature blonde tresses, presenting a flawless and radiant look.

Vivara transcends conventional jewelry advertising with a campaign titled "Vivara Celebration." Presented in a video divided into five acts, the campaign unfolds the preparation of the party, drinks, and supper, gift exchanges, and climaxes with a choreographed dance. Taking inspiration from the new era of TikTok content, the dance injects a contemporary twist into the campaign. The collection itself includes designs adorned with diamonds, pieces inspired by the chain trend, and options embellished with pearls and blue-colored stones.

This diversity ensures that Vivara's offerings cater to a wide range of styles, making them the perfect gifts for the Christmas season. With a celebration that goes beyond jewelry, Vivara invites you to immerse yourself in the magic of the holidays, where each piece tells a story and adds a touch of sparkle to the festive season.